Case study · a PE-backed industrials platform
How a PE-backed industrials platform turned a flat, cost-center marketing function into a revenue engine that beat its entire prior year in three and a half months.
The situation
A strong platform late in its hold, with the exit in sight. But organic growth had stalled and the value-creation plan still needed more. Marketing ran as a cost center, generating volume that never converted, so the qualified pipeline that should have carried the company to its exit number simply wasn't there.
WHAT WE WALKED INTO
What we did
Not a strategy. Operators inside the business, owning every lever that moves revenue, multiplied by AI.
Fixed channel mix and ROI, killed the waste, and pointed every dollar at pipeline that converts. Blended marketing ROI went from 0.89× to 5.0×, and qualified leads doubled.
Deal volume nearly quadrupled in the quarter.
Average contract value rose 167% as we repriced and repackaged for value.
AI handled lead scoring, routing, and reporting, so the team spent its time selling. Cost per lead fell 71% while volume rose 86%.
Every lever reported live against the plan the deal was underwritten on, so the sponsor always saw the truth.
The results
Q1 2026 versus Q1 2025, every commercial metric up and to the right.
REVENUE · FULL-YEAR 2025 VS 2026 YTD
The full year, matched in three and a half months. And still compounding.
Not the market
Same company, same product, same market it had the year before. The only thing that changed was who owned the commercial engine.
Every result tied back to the plan the deal was underwritten on, not a vanity metric we picked after the fact.
No price hike, no new product, no market re-rating. The same inputs, run through a real growth engine.
Each lever was run by our team and measured live, so the gains trace directly to the work, not to luck.
What's next
Qualified leads doubled, and on long enterprise sales cycles much of that pipeline is still working its way to closed-won. The company is on track to hit its exit targets, with growth set to keep compounding into next year.
Tell us where the deal is and where growth needs to be. We'll show you the plan to close the gap.
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